Compare and contrast the importance of using primary and secondary Essay

Compare and contrast the importance of using primary and secondary methods when conducting market research. Are secondary methods more advantageous when analysing results for a new product - Essay Example Significantly, each business venture at least has an organization it looks up to in terms of strategies; it also has a vision that acts as a guiding principle. Entrepreneurs conduct market research so that they can reduce the risks associated with their business, indentify more opportunities and predict current and potentially future problems. Such information will aid in making decision on whether to execute the new product or shelve for another time. The research also enables individuals to establish benchmarks that will assist the business not to collapse when they encounter uncertainties along the way. Methods of data collection when carrying out market research influence the end result. While both primary and secondary methods hugely contribute to informed data, one overrides the other one. This paper will focus on establishing the comparison and contrast of primary and secondary methods of market research. It will also determine whether secondary methods are more advantageous when analysis the market situation of a new product. Primary research methods refer to the original research carried out by the owner of the business or by a contracted company (Sumathi & Saravanavel, 2003, p. 154). The main aim of this research is to answer a specific objective. Before going into the field, a set of objectives and research questions are outlined. In addition, a clear hypothesis may be set so that at least the data obtained will measure it. With primary method, information compilation is done from scratch since it bases on what the respondents give. Despite the fact that the information provided by the respondents play a critical role, the researcher must have a set of expectation. In essence, the desired goal and the vision of the business inform the whole idea of market research. Primary research could lead to quantitative or qualitative data. This depends on the format

Covenant & treaty Essay Example | Topics and Well Written Essays - 250 words

Covenant & treaty - Essay Example The following is a list of these covenants. Man was made superior over all creations as he was the only being made in God’s image. God asks Adam and Eve to fill the earth and subdue it, and promises to give to them all seed bearing plants and trees. In the book of Genesis 9, God made a covenant with Noah. The covenant came right after the great flood that wiped out all the creators from the face of the earth leaving only Noah and his family together with the a couple of each animal species. God promised never again will He destroyed the world with rain and a rainbow became a sign of God’s reconciliation with mankind (Harris and Platzner 142). The rainbow is a reminder of what humanity faced and signifies the promise. The covenant with Abraham signifies a beginning of a creation of a new nation that was promised by God. In this covenant, God asks Abraham to leave his country and family for a new place. He promises Abraham will be made into a great nation and all the mankind will be blessed through him. Abraham absolutely trusts in God and does as asked (Harris and Platzner 144). The covenant marks the history of the Israelites and shows the redemption of these people. It is a conditional covenant by God to Moses which depended on the response of the people. Therefore, it meant that there would be blessings for obedience, but judgment for disobedience (Ex. 15:26; 19:3-8). Moses was promised that the Israelites will be God’s chosen treasured people. The laws that made the covenant, revealed Gods desire for the nation to be set apart from all other nations. David is promised an everlasting lineage and kingdom (Harris and Platzner 222). The covenant was made to re-create the relationship that was broken between God and the people. The promise was finally fulfilled in the New Testament as Jesus ruled over the nation. The covenant is made by God to all mankind. He promises to forgive and grant a universal knowledge of